What is digital marketing & its different types

In this modern era, digital marketing plays a pivotal role in business growth. Business gurus classified marketing in two types. The first type is traditional marketing and the other one is digital marketing. Traditional marketing carries traditional media for business expansion. These mediums includes magazines, newspapers, billboards, direct mail, television, etc. Similarly, digital marketing uses social media or website for promotional activities.

Along with that, traditional marketing contains electronic devices utilized by marketing specialists. These devices are supportive to deliver promotional messages of a business. Traditional marketing generally refers to promotional campaigns appearing on a computer, phone, tablet, and other devices. There are many other forms of digital marketing, including online videos, display ads, search engine marketing, blogs, articles, Facebook /Instagram ads, and social media posts. Digital marketing consists of several digital marketing tactics which is useful for the communication with target audience. Digital marketing has never been a primary focus of marketing strategy.

Due to electronic gadgets induction, business owners can contact customers more easily. This would be helpful in expanding business growth. In this article, we will discuss about several questions related to digital marketing. The answers of these questions would be helpful in broadening our digital marketing vision. These questions are:-

  1. Discuss the different types of digital marketing?
  2. Describe business listings and its effectiveness?
  3. How digital marketing is helpful in business growth?

Types of Digital Marketing:

There are several kinds of digital marketing. Some of these are stated below:

  1. Search Engine Optimization:

Search Engine Optimization is a procedure to attain traffic on website through organic and natural search results. Search Engine Optimization is supportive for the optimization of website’s position over search result’s pages. Whenever, a website is ranked /listed higher more traffic would be gain over the website. Recently, there are several elements need to consider while optimizing website webpage. These factors include:-

  • Quality Content
  • User Engagement
  • Mobile-friendliness
  • Inbound Links Quality & Number
  1. Content Marketing:

In digital marketing, the quality of content matters a lot. The professionals of this field has stated content marketing as a key component for the optimization of business website /page. For SEO, content marketing is an effective strategy to deliver valuable /relevant content to a target audience. Content marketing offers valuable content in the form of:-

  • Blog posts
  • E-books
  • Newsletters
  • Video or audio transcripts
  • Whitepapers
  • Infographics
  1. Social Media Marketing:

Another significant part of digital marketing is Social Media Marketing (SMM). It is also refer as e-marketing or digital marketing. Social Media Marketing utilizes different social media platforms for networking. These networks are supportive in sharing information which is supportive in developing brand, optimizing business sales, and increasing traffic on website. The types of social media marketing are:-

  • Bookmarking Sites
  • Social News
  • Media Sharing
  • Microblogging
  • Blog Comments & Forum
  • Social Review Sites
  • Community Blogs
  1. Mobile Marketing:

Mobile marketing is one of the most effective digital marketing strategy helpful in engaging with target audience. For mobile marketing, you need to mobile devices such as smartphones /tablets. Business owners can send their business information through SMS /MMS messages, Social Media Notifications, Mobile App Alerts, and much more.

  1. Email Marketing:

Email Marketing is generally a kind of digital marketing supporting customers to get awareness over new products /discounts. This is one of the most effective kind of digital marketing giving awareness to the clients regarding the brand. There are several kind of email marketing. Some of them are stated below:-

  • Email Newsletter
  • Transactional Email
  • Behavioral Email

Business Listings & Effectiveness:

Business listing is supportive for the local customers to identify local businesses. A local listing directory serves as a key role in finding business effectively. Business listing is generally a part of off-page SEO. It serves as an online entry for a business. Mostly, contains detailed information such as Name, Address, and contact information. There are number of websites offering free business listings, including Foursquare, Justdial, Yelp, Dream Catcher Marketing, and Yellow Pages. Local listings plays a pivotal role for SEO. Local listings delivers valuable information of your business to the customers. Similarly, it enhances business’s visibility in local search while improving the chances of outranking local competitors.

Advantages of Business Listings:

There are several benefits of business listings. Some of these benefits are stated below:-

  • Accurate & Updated Contact Information.
  • Cost-Effective.
  • Local Visibility Enhancement.
  • Customer Reviews & Testimonials.
  • Higher Ranks over Search Engines.

Advantages of Digital Marketing for Business Growth:

Digital marketing has become a prominent marketing strategy as it helps to reach targeted audience widely. Through digital marketing, there are many benefits of digital marketing helpful in optimizing business growth. Some of the advantages are listed below:-

  1. Geographic Reach:

Whenever a business post an ad online there is no limit of ad watching geographically. This results in increasing your business market reach while helpful in connecting with larger audience across several channels.

  1. Cost efficiency:

Digital marketing is not only helpful in reaching a broader audience but is cheaper than traditional marketing. In traditional marketing, the overhead costs of newspaper ads, televisions ads, etc could be high. But, digital marketing develop just one content piece to draw visitor’s attention over your blog as long as it is active.

  1. Simple Result Monitoring:

The monitoring of digital marketing results is very simple. There are many digital marketing software /platforms available to track the number of desired conversions. Whether, it means email open rates, home page visits, or direct purchasing.

  1. Connectivity With Customers:

Digital marketing supports you to communicate with your customers in a real-time. Similarly, it let your customer to communicate with you as well. Digital marketing let your customers to see latest business posts. But, it would become more important when your customers comment /share it. This would let more buzz around your product /services. It would increase business product visibility every time when someone joins the conversation.


In this article, we discussed about several important things relevant to digital marketing. We have also discussed about the advantages of business listings /digital marketing. Along with that, we discussed types of digital marketing. Through this debate, we have come to a result that in this modern era digital marketing is playing a significant role in business development. And it will enhance with time while resulting in business growth /expansion.

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